The virtual reality experience is designed to simulate the sensation of consuming a Big Mac sandwich with Coca-Cola. The experience takes place using Gear VR glasses and involves the user immersing in a virtual world full of soda waterfalls and sandwich asteroids for approximately two minutes. After the experience, the user is challenged to describe their experience in just two words on the campaign's official website, in order to win a coupon with a discount for another sandwich. The aim of the experience is to try and emulate the pleasure of eating a fast-food sandwich, which is difficult to achieve through technology alone. This campaign is a collaboration between McDonald's, Coke and Samsung, and the promotion was available at thousands of McDonald's locations in Latin America.